TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made content appearing in their timelines. This initiative comes as the platform disclosed that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a widespread launch. This shift comes amid a increase in AI content, driven by new content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising channels on another major platform primarily display AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a label for substandard, mass-produced content that is frequently absurd or surreal.
“We know from our community that many people enjoy content created using AI tools, including digital art to science explainers, and we aim to provide users the option to increase or decrease of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its service identified as artificially created. In total, more than 100 mn media items are added to the service every day, making AI content a minor part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI content they view by using the topic control option in the app and selecting “AI-generated content”. Further subjects that are already be modified under the filter cover news, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies require users to label lifelike AI-made content, and it bans malicious deepfakes of celebrities or crisis events. Any believable artificial content that is not labeled can be taken down under its terms of service.
Furthermore, the platform will now attach an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This step is intended to stop users from attempting to evade the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2 million AI literacy fund for professionals and institutions to create informative material about ethical AI use. This initiative will support charitable organizations specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following debate over plans to make redundant a large number of review team members in the United Kingdom. The company is set to reduce a significant number of roles in its trust and safety department in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can shield workers by removing the most graphic content prior to it is viewed by people. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is why a significant AI assistance is making a difference work at speed.”
